The massive popularity of the Internet has proven to be an extremely effective medium for various commercial enterprises to promote their business and increase their visibility. However, in many ways Internet business advertising is just like its more traditional counterparts such as print and TV advertising. Success in increasing a company’s popularity and revenue is not always guaranteed and it may entail some costs as well.
Online Versus Traditional Advertising
There are also obvious differences between online and traditional advertising and these differences make it obvious that the best way to advertise a business is to have a reputable presence online. This is true for all kinds of advertising including business to business advertising. Reputable is perhaps the “key” word here. A good reputation can spread quickly across cyberspace, but a bad reputation can travel the Internet at almost the speed of light. It’s simply human nature. Bad news travels much faster. A business can establish its reputation much more effectively online if it employs a viable strategy. Such a strategy often incorporates two essential elements: low costs and an underlying goal to become trustworthy in the eyes of consumers.
Online advertising is different from more traditional advertising methods such as TV and print mostly because it is possible for a business to become more popular and more trusted even without spending a lot of money for marketing. It’s even possible to spend no money at all.
For example, a business can choose to have itself listed in several prominent online directories so that potential customers can find it more easily. An online directory functions much like a regular telephone directory in that a particular company is placed in an appropriate category, and space is allocated for information about the company. Using an online directory, even a popular one, is possible without spending a dollar for the privilege.
Blogs have also become popular these days, and it is possible to set up a blog for free. Some sites offer to put up your blog at no cost at all, and it is also possible to create a blog within your commercial website by using free blogging tools.
Social media can also be used to promote a business, and like the other methods it doesn’t cost a thing. Fans of your website, services, or products may be so enamored that they may be enjoined to talk about your company to their friends and contacts through popular social media sites. This is what is known as viral marketing: a consumer’s enthusiasm for a particular product or service can “infect” their friends, who in turn infect their friends. If your method of advertising for business online is effective, customers can be prompted to rave about your business without you having to shell out a single cent.
There is an underlying degree of anxiety regarding most online business transactions, and free advertising methods can be quite effective in alleviating those concerns. Online directories can be positive proof that your business exists, and that it is not a scam. Blog articles can indicate your expertise and your business may likewise be able to build credibility if it is wholeheartedly recommended by many.